Is to help photographers to go from overwhelmed and burnt-out, to living in balance, running their portrait business with ease, and making the income they truly desire.
From broke single mama - to running a mid-6-figure studio
When I quit my job in 2012 - I had no idea how to run a business. I had a camera, a tiny shared rental studio space - and a dream.
Two years later - I made the tough decision to become a single mama with my 15 month old son. All of a sudden - my little business HAD to provide for us!
Over the next few years I'd learn how to simplify business and systemise everything so that my studio ran as easily as possible.
I hired an amazing team who helped me bring my vision of my dream studio to life.
Those early days - were bloody tough!
Many times on my journey I was sure I would fail. I battled with trying desperately to juggle motherhood and a business, with mummy-guilt and with burnout. I cried A LOT, and more than once, found myself crumpled in a heap, my head on my knees, wondering why it was so damned hard.
I would look at the amazing talent around me and would be filled with self-doubt about my own worth, my pricing and my business in general.
I worked long hours and often 14-day weeks - all while juggling a toddler who spent far too much time in daycare and who - at nights - never slept.
I was sleep-deprived, exhausted and many times I just wanted to quit.
I discovered that business really could be easy!
However - I knew one thing to be true and I refused to quit.
I knew that others had achieved what I dreamed of doing - then I could too!
I just had to learn how to do it myself and in a way that supported my son and I - not only financially - but also with more balance.
So that's what I did....
I learnt to simplify my business so that it could run profitably and streamlined.
I implemented systems, people and marketing to grow my studio.
I attracted an amazing team who felt more like family than employees.
We had a constant stream of ideal customers.
I worked just a few hours a week and had more time with my son.
Most importantly- I was finally getting to be the mum I always dreamed of being.
Since then, I've learnt to look at business and life holistically
My business system is one that takes a high level view of what's working - and not working. I learnt the hard way that hustle and grind are NOT sustainable ways to grow a studio because there's no point having a great business - if it doesn't also support a great life!
Are you ready to build a profitable business that fits your life?
A business that works for YOU - and not the other way around?
A business that allows you to balance family with career - that you don't have to chose one or the other!
I've created a simple business blueprint that allowed me to to grow a successful portrait studio AND be a mum to my little boy - and I'm going to show you how you can do it too.
Here are some ways to get started right away.
Fun facts about me...
I couldn't live without coffee and take great pride in creating my perfect morning brew!
If I'm not at my desk - chances are you'll find me either in my veggie garden out the back, or in the kitchen cooking fresh-picked produce!
I will sing - and dance - to anything country! (Even though I'm not that great at either one!)